Boston area
11:04am EST

alex@alexholder.studioLinkedIn

I design products from zero, along with the systems that help teams ship them.

I’ve spent 10+ years across brand and product. My work spans a clinical trial platform for mental health studies, a news platform connecting independent journalists with readers under censorship, and brand identities for single-owner sales at Christie’s.

Alex Holder

Disciplines

  • Art direction
  • UX research
  • Design strategy
  • UI + interaction
  • Des ops
  • Design systems

Industries

  • Clinical trials
  • Journalism
  • Property tech
  • Marketing tech
  • Global art market

Other stuff I do

  • Classical piano
  • Figure skating
  • Ballet
  • Mother of 2 toy poodles

Brooklyn Health’s
Willis eCOA

About

0→1 clinical trial SaaS platform design. Mental health trials rely on clinician-scored interviews that are difficult to standardize. Willis brings trial operations into one platform, combining site workflows and clinical assessments with AI-assisted and secondary clinician review for endpoint data quality, and analytics that give sponsors and CROs visibility into study health. I also built the design system and processes that enabled a small team to build fast and scale.

Role
Design Director
Launched
May 2025
Product
Clinical trial SaaS
Platforms
Web + iOS
→ View project