I design products from zero, along with the systems that help teams ship them.
I’ve spent 10+ years across brand and product. My work spans a clinical trial platform for mental health studies, a news platform connecting independent journalists with readers under censorship, and brand identities for single-owner sales at Christie’s.
Disciplines
- Art direction
- UX research
- Design strategy
- UI + interaction
- Des ops
- Design systems
Industries
- Clinical trials
- Journalism
- Property tech
- Marketing tech
- Global art market
Other stuff I do
- Classical piano
- Figure skating
- Ballet
- Mother of two toy poodles
01Brooklyn Health
Willis eCOA
About
Mental health trials depend on clinician-scored interviews that are hard to standardize. Willis checks each score with AI and a secondary clinician, and builds that check into one platform where sites run their trials and sponsors and CROs track study health.
I designed the product and brand from 0→1, then grew it from 25 product areas at the MVP to 40+ over almost two years.
- Role
- Design Director
- Product
- Clinical trial SaaS
- Disciplines
- Design leadershipUX researchStrategyDes opsBrand identity
- Platform
- Web + iOS
- MVP launch
- May 2025
- Regulations
- 21 CFR Part 11HIPAAGDPRGCP
